Franchise Whispering

Franchise Whispering is the podcast from Franchise Marketing News that goes beyond the headlines to explore what’s really shaping growth in franchising today.

Hosted by FMN Board member Bob McKay, CEO of McKay Advertising and Activation, each episode features candid conversations with franchisors, franchise executives, marketers, operators, and industry insiders who are driving innovation across franchise marketing, development, and brand strategy. From scaling systems and supporting franchisees to navigating emerging technology, consumer behavior shifts, and industry change, Franchise Whispering delivers real insight from the people inside the business.

This is not surface-level commentary or recycled advice. It’s a thoughtful, experience-driven discussion designed for franchise leaders who want to understand not just what is happening in the industry, but why it matters and what to do next.

New voices. Real stories. Smarter franchise marketing.

Contributors

Host

Bob McKay

Bob McKay brings more than two decades of hands-on experience in franchise growth, media, and consumer strategy to Franchise Whispering. As a longtime leader in franchise marketing, Bob has worked closely with franchisors and franchisees to navigate expansion, align brand strategy, and adapt to an ever-changing marketing landscape.

Known for his practical, data-driven perspective, Bob has spent his career asking the hard questions behind growth, ROI, and execution, and translating complex marketing decisions into clear, actionable insight. His background spans digital media innovation, analytics, and revenue leadership, giving him a rare ability to connect strategy with real-world results.

As host of Franchise Whispering, Bob leads thoughtful, candid conversations that go beyond surface-level trends, drawing out the insights franchise leaders actually need to scale smarter, market better, and build stronger systems.

https://www.linkedin.com/in/bob-mckay-13850a8/

Guests

Guest

Greg George

Greg George is a dynamic entrepreneur and franchise expert with over 25 years of experience in the industry. Known for his authenticity and innovative approach, Greg has successfully expanded his franchise operations to over 100 locations across 23 states. He is the driving force behind the Peach Cobbler Factory, a brand that stands out for its diverse menu and unique positioning in the dessert market. Greg's journey from humble beginnings to becoming a leader in franchising is marked by his commitment to authenticity, community engagement, and continuous learning. His story is not just about business success but also personal transformation, as he openly shares his past struggles and triumphs to inspire others.

https://www.linkedin.com/in/personalbrandme/

Guest

Guy Coffey

Guy Coffey is a seasoned expert in the franchise industry, with a rich background in scaling health and wellness businesses. A native of Chicagoland, Guy attended the Thunderbird School of Management at ASU, which set the stage for his international career. He initially worked in international relations for Deutsche Telekom before transitioning into the franchise world. Guy is renowned for his successful acquisition and expansion of Anytime Fitness locations in Denver, and he has also been instrumental in creating and advising other franchise brands like Frenchies Modern Nail Care. His journey reflects a deep commitment to the franchise model, emphasizing the importance of community engagement and personal growth within the industry.

https://www.linkedin.com/in/guycoffey/

Guest

Kristen Pechacek

Kristen Pechacek is the CEO of MassageLuXe, where she leads a thriving brand with over 100 locations. Joining as Chief Growth Officer in 2020 and transitioning to CEO in 2024, Kristen leverages her marketing expertise to drive innovation and make data-driven operational decisions. Her career in franchising is fueled by a passion for creating opportunities and building communities. Kristen's leadership is marked by a commitment to supporting franchisees with the tools and strategies they need to succeed, making a positive impact on both the business and its people.

https://www.linkedin.com/in/kristenpechacek/

Guest

Madeleine Zook

Co-Founder of Catalyst Brand Lab, multi-brand franchise advisor, and USA Today Top 10 CMO to Watch