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Franchise Whispering
Franchise Whispering is the podcast from Franchise Marketing News that goes beyond the headlines to explore what’s really shaping growth in franchising today.
Hosted by FMN Board member Bob McKay, CEO of McKay Advertising and Activation, each episode features candid conversations with franchisors, franchise executives, marketers, operators, and industry insiders who are driving innovation across franchise marketing, development, and brand strategy. From scaling systems and supporting franchisees to navigating emerging technology, consumer behavior shifts, and industry change, Franchise Whispering delivers real insight from the people inside the business.
This is not surface-level commentary or recycled advice. It’s a thoughtful, experience-driven discussion designed for franchise leaders who want to understand not just what is happening in the industry, but why it matters and what to do next.
New voices. Real stories. Smarter franchise marketing.
Franchise Whispering
Latest Episodes
Guests, Not Customers: The Hospitality Mindset That Wins with Jeffery Smith
When did you last see a manager in the dining room?In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Jeffery Smith, COO of Peterbrooke Chocolatier and President of JSR Management and Business Consultants,...
CX as a Mindset, Not a Platform: Turning Guest Feedback into Brand Loyalty with Evan Pardue
Is customer experience a platform, or a mindset?In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Evan Pardue, newly named Senior Director of Marketing and Brand for Condado Tacos, to unpack how a ...
Marketation, Culture and the Three-Legged Stool: Building the Great Greek Grill with Robert Andersen
Are you scaling a brand, or building a culture?In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Bob Andersen, President of Great Greek Mediterranean Grill and a 30-year veteran of the United Franc...
The Service Recovery Paradox: Turning Angry Customers into Raving Fans with Zack Oates
Are you in the food business, or the human business?In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Zack Oates, CEO of Ovation, to unpack the brutal, high-stakes reality of restaurant ma...
Winning the Repeat Visit: Guest Retention & Markeration with Fractional CMO Rev Ciancio
Bob McKay sits down with restaurant marketing powerhouse Rev Ciancio — fractional CMO, co-founder of Handcraft Burgers & Brew, and CMO of Salad House Franchising — for a masterclass in local restaurant franchise marketing.Rev breaks ...
