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Franchise Whispering
Franchise Whispering is the podcast from Franchise Marketing News that goes beyond the headlines to explore what’s really shaping growth in franchising today.
Hosted by FMN Board member Bob McKay, CEO of McKay Advertising and Activation, each episode features candid conversations with franchisors, franchise executives, marketers, operators, and industry insiders who are driving innovation across franchise marketing, development, and brand strategy. From scaling systems and supporting franchisees to navigating emerging technology, consumer behavior shifts, and industry change, Franchise Whispering delivers real insight from the people inside the business.
This is not surface-level commentary or recycled advice. It’s a thoughtful, experience-driven discussion designed for franchise leaders who want to understand not just what is happening in the industry, but why it matters and what to do next.
New voices. Real stories. Smarter franchise marketing.
Franchise Whispering
Latest Episodes
The Service Recovery Paradox: Turning Angry Customers into Raving Fans with Zack Oates
Are you in the food business, or the human business?In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Zack Oates, CEO of Ovation, to unpack the brutal, high-stakes reality of restaurant ma...
Winning the Repeat Visit: Guest Retention & Markeration with Fractional CMO Rev Ciancio
Bob McKay sits down with restaurant marketing powerhouse Rev Ciancio — fractional CMO, co-founder of Handcraft Burgers & Brew, and CMO of Salad House Franchising — for a masterclass in local restaurant franchise marketing.Rev breaks ...
Back to the Marketing Basics: Local Activation & Storytelling with Fractional CMO Katherine LeBlanc
Are you leaning too hard on the digital "easy button" for your franchise? In this episode of the Franchise Whispering Podcast, host Bob sits down with Katherine LeBlanc, a seasoned fractional CMO with over 13 years of exec...
The "Fifth Channel" of Franchise Marketing: Inside CAREMARK with Rhianna Clavering
The Secret to Managing a 7-Figure Marketing Fund? Listening.In our very first international episode of the Franchise Whispering podcast, host Bob sits down with Rhianna Clavering, the dynamic National Marketi...
The Power of the Pivot: Navigating Unit Economics & Shifting Consumer Trends with Julie Whitney
Welcome to another exciting episode of the Franchise Whispering podcast, brought to you by Franchise Marketing News!In this episode, Bob sits down with Julie Whitney, CFE, Fractional CMO, and absolute franchise mark...
